The brief

Kestrel Running was launching its first long-distance shoe and wanted to be taken seriously by runners, not just by sneaker fans.

The idea

No actors and no staged finish line. We joined a real 50 km night race and filmed the moment every runner hits the wall, and keeps going.

The shoot

Three camera teams on e-bikes and one on foot, following the race from start to sunrise. Everything was planned, nothing was rehearsed.

The result

The launch film went live with the shoe and the first production run sold out in eleven days.